I don’t think Wizards of the Coast is lying about their sales

I don’t think Wizards of the Coast is lying about their sales—but...

I don’t think Wizards of the Coast is lying about their sales—but I do think they might be measuring the wrong thing.

Most of their revenue comes from selling product to distributors and retailers, not directly to players. That means their “success” is based on how much product gets ordered upfront, not how much actually gets opened, played, or enjoyed.

And that creates a dangerous gap.

Because distributors don’t feel what players feel. They don’t experience product fatigue. They don’t sit down and play Commander. They don’t care if a set is fun—they care if it sells.

So if Wizards is primarily reacting to distributor demand, they might be getting delayed or distorted feedback on what players actually want.

That could explain why we’re seeing more product releases, faster cycles, and sometimes weaker long-term engagement—even while sales numbers look strong on paper.

The question isn’t “Are they making money?”
The question is: “Are they building a game players actually want to keep playing?”

Because those are not always the same thing.

Any how that just my thoughts

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