I don’t think Wizards of the Coast is lying about their sales—but I do think they might be measuring the wrong thing. Most of their revenue comes from selling product to distributors and retailers, not directly to players. That means their “success” is based on how much product gets ordered upfront, not how much actually gets opened, played, or enjoyed. And that creates a dangerous gap. Because distributors don’t feel what players feel. They don’t experience product fatigue. They don’t sit down and play Commander. They don’t care if a set is fun—they care if it sells. So if Wizards is primarily reacting to distributor demand, they might be getting delayed or distorted feedback on what players actually want. That could explain why we’re seeing more product releases, faster cycles, and sometimes weaker long-term engagement—even while sales numbers look strong on paper. The question isn’t “Are they making money?” The question is: “Are they building a game players actually want to ke...
What To Do When Your Deck Overperforms There is a specific kind of frustration that took me a long time to name. It is not losing. It is not even being targeted. It is sitting across from people who have already decided what your deck does before you play a single card — and realizing there is almost nothing you can do about it. I have been there more times than I care to count. The Reputation Problem It starts with your commander. The moment you put it on the table, experienced players run a mental search: I know that card. I know what it does. I know what people do with it. And just like that, the verdict is in. It does not matter that you brewed it differently. It does not matter that your build is slower, greedier, or just weird. They see the name and they see a threat. Trying to argue your way out of it does not work. Saying "I didn't build it that way" lands hollow, because the truth is you did build it to win — just not the way they think. The distinct...